Sugar Creek Legal Services is a small Chaska, Minn., law firm headed by Richard Haefele practicing in the areas of family law, bankruptcy, real estate, construction and estate planning.
Haefele is in his fourth decade as an attorney in the Chaska area, but after some health problems in 2008, he was forced to take some time away from his practice. When he returned to work, he needed to jump-start his pipeline of new clients and decided to invest in various online marketing services. Unfortunately, few of them produced any significant results.
Then in January 2009, Haefele launched a Martindale-Hubbell® Pay-Per-Click (PPC) online marketing program to try to secure more client leads from the Internet. From the first day, the program was successful for him as the phone calls and e-mail inquiries started to materialize.