Greenberg Glusker Enjoys Successful 'Re-launch' of InterAction with Internal Branding Campaign

Greenberg Glusker's partners recognized the importance of Client Relationship Management (CRM) software technology long before many other firms, implementing InterAction®-a LexisNexis® product-in 2003. However, in the absence of a strong internal adoption effort, the software was not truly leveraged to its highest and best uses.

Then in 2007, Greenberg Glusker hired a new director of marketing, a legal marketing professional who was familiar with InterAction from two previous law firms and knew its potential benefits if fully embraced firm-wide. The marketing team developed an innovative internal promotional campaign and "re-launched" InterAction under a new Greenberg Glusker brand name.

Attachment: InterActionCaseHistory _GreenbergGlusker2009.pdf