A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing Association (PILMMA) that was short, to the point and worth sharing.
His 7 mistakes include:
These mistakes are pretty basic, but can be killers that can undermine any firm's marketing and business development efforts.
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