In a couple of posts back in 2009, I
talked about the importance of a personal brand,
as well as its relation to the firm's brand.
Both are important, but the personal brand is more critical since clients hire
lawyers in most cases, not the law firm.
In this month's issue of Law Practice Today, personal branding was the
theme, and one article by Jonathan Fitzgarrald caught my attention because it
also addressed the interrelationship between the
two. Specifically, how a bad personal brand can impact the firm's. And, if
taken a step further, could have an effect on one's employment longevity. As
someone wrote recently in a somewhat different context, but apropos, "you might
want to buy a new pair of shoes, because there's pavement in your future."
Fitzgarrald suggested some "brand
builders" that might help with yours:
Obviously, your personal brand is
very important to your success. It can also impact your relationship with your
firm, particularly if they are out of sync.
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