Do Client Experiences Drive Your Firm?

    No. 76 in Ric Willmot's weekly wisdom series "Customer Experiences Drive Your Business" hit a core nerve with me. He starts by stating "(c)ustomer service shouldn't be a poor man's cousin to growing your business."...

    Use Networking to the Maximum at Conferences

    Okay, you've decided it's time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources...

    When it comes to Marketing, Sometimes Less is More

    Consultants (as well as lawyers) can be a touch wordy sometimes. Especially when trying to sell their services to prospective clients. Often we think that it's necessary to cover the waterfront in terms of explaining who we are, what we do (or...

    Marketing Tip: Avoid Malpractice Claims

    Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that...

    Social media for introverts - Guest post by Paul S. Grabowski

    I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing...

    Clients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!

    Over the years I have met many a lawyer who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm can't do it. Individual lawyers must, because clients continue to hire lawyers, not law firms. In a recent article...

    How you can monitor social media buzz about you

    Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading...

    Some Real Blunders to Help Undermine Your Marketing Efforts

    Now let's think. If I wanted to do some really stupid things to hurt my chances of getting more legal business, and/or damage my reputation, as a lawyer what would they be. Here is my take on an article in Trey Ryder's recent newsletter...

    Do More Than Expected, Nothing Less

    Make sure to do more than expected for your clients (and referral sources). But, really make sure to never do less than they expect. While traveling to Buffalo on business, I rode in from the airport with a cab driver who asked when I would ...

    Are You Pressed To Find Time for Marketing?

    A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are...

    The Elevator Speech Updated | Small Message, Big Impact

    Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, "Small Message, Big Impact : How to put the power of the elevator speech effect to work for you."...

    Good surprises

    Are you better than you think you are? One of the most unpleasant surprises in the practice of law is to learn that a client is dissatisfied with something that you believed that you did quite well. Bad news like this is unwelcome, but it can be...

    Hush Up and Listen!

    Admittedly, I am not a good listener. I've gotten better, in part because I began listening to my own preaching. More and more in coaching sessions, I advise lawyers to listen more than 50% of the time. In fact, more than 80% as they get better...

    Why your lawyer’s not a social media ninja

    Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a ...

    Are you at risk of losing a client? 10 diagnostic questions

    As my colleagues and I interview the clients of law firms, we hear a consistent set of complaints about the service that they receive from law firms. Here is a short checklist to help law firms consider whether they have the basic management structures...

    Client Feedback Pointers

    Seeking client feedback is not only important for every law firm, but it needs to be done right. Following a recent post of mine on the topic, my friend Stacy West Clark raised some issues that got me to thinking about the Who, What, When, Why's...

    Client interviews: do-it-yourself or get outside help?

    I participated earlier today in a discussion group on LinkedIn about client surveys. This posting provides a few additional comments and observations that would have made my comment on LinkedIn too long. The question concerned whether a law firm...

    Are law firm newsletters worthwhile?

    I recently participated in an interesting discussion with a group of law firm partners about the value of newsletters. About half of the group said that their firm's newsletter was worthwhile overall; but the other half argued that it was a complete...

    LexisNexis Ultimate Law Firm Marketing Makeover Contest: $50,000 Grand Prize Winner Announced

    The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM Last night on the eve of LegalTech , LexisNexis hosted a Small Law dinner in New York City. There were nearly 40 people in attendance, all of whom are...

    Put Your Best Face on Facebook

    Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are...

    Don't Procrastinate, Draft Your Marketing Planning for 2011, NOW

    Okay, you had the best of intentions after the summer to gear up for the fall and winter months ahead, right? But, you didn't get around to it, right? Well, two "rights" don't make a wrong... it just means that you procrastinated. Join...

    Biggest Challenges Facing Small Law Marketing Efforts

    You may have read that LexisNexis just launched its " Ultimate Law Firm Marketing Makeover " contest, which gives small law firms across the United States (those with up to 21 practicing lawyers) an opportunity to win a comprehensive suite of...

    No Justice for ‘Justics?’ Lawyer Sues Yellowbook for Misspelling

    Manny de Castro is suing Yellowbook after the phone book maker misspelled a prominent word in the attorney's half-page, color advertisement, but still insisted he pay for the ad or be taken to a collection agency. A frustrated de Castro says he'll...

    ABA May Destroy Internet Marketing Advantage for Solos and Small Firms

    There has been a bit of a stir over the recent the ABA memo calling for comments on their "Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools." I became aware of the issue thanks to an email from Larry Bodine...

    LexisNexis Ultimate Law Firm Marketing Makeover Contest

    The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM In today's economy, smaller firms and solo practitioners are challenged like never before to find and win new clients - typically individuals or small...