LexisNexis® Legal Newsroom
    LexisNexis Ultimate Law Firm Marketing Makeover Contest

    The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM In today's economy, smaller firms and solo practitioners are challenged like never before to find and win new clients - typically individuals or small...

    Top 2012 Goal: Client Retention

    As 2011 winds down (this year seems to have particularly flown by), it is time to start setting goals for next year. Since approximately 80% of law firm work comes from existing clients (in the form of new work or referrals) or other referral sources...

    Client Feedback Pointers

    Seeking client feedback is not only important for every law firm, but it needs to be done right. Following a recent post of mine on the topic, my friend Stacy West Clark raised some issues that got me to thinking about the Who, What, When, Why's...

    7 Mistakes PI (and Other) Lawyers Make When Marketing

    A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison...

    The Relaunch of MoFo Mojo (the MoFo website)

    There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You...

    Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

    In a nonscientific reader poll conducted for SmartBrief on Social Media , leading marketers (of all types) were asked: Does your company have a formal training process for employees before they're allowed to blog, tweet or post other social...

    Social media for introverts - Guest post by Paul S. Grabowski

    I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing...

    Put Your Best Face on Facebook

    Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are...

    How to Have a Successful Solo or Small Firm Practice

    There are lots of things one can do from a marketing and business development standpoint to have a successful practice, whether you are a solo or, quite frankly, a lawyer in any size firm. Considering the fact that you will have less resources to bring...

    Clients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!

    Over the years I have met many a lawyer who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm can't do it. Individual lawyers must, because clients continue to hire lawyers, not law firms. In a recent article...

    Why your lawyer’s not a social media ninja

    Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a ...

    Don't Turn Editors Off - Follow These Winning Tips

    Being a good writer with a dynamite article you would like to get published is only half the battle. You must comply with editorial rules and protocol of the publications you're trying to reach, if you will have any chance at all of getting that...

    No Justice for ‘Justics?’ Lawyer Sues Yellowbook for Misspelling

    Manny de Castro is suing Yellowbook after the phone book maker misspelled a prominent word in the attorney's half-page, color advertisement, but still insisted he pay for the ad or be taken to a collection agency. A frustrated de Castro says he'll...

    Don't Procrastinate, Draft Your Marketing Planning for 2011, NOW

    Okay, you had the best of intentions after the summer to gear up for the fall and winter months ahead, right? But, you didn't get around to it, right? Well, two "rights" don't make a wrong... it just means that you procrastinated. Join...

    Hush Up and Listen!

    Admittedly, I am not a good listener. I've gotten better, in part because I began listening to my own preaching. More and more in coaching sessions, I advise lawyers to listen more than 50% of the time. In fact, more than 80% as they get better...

    How you can monitor social media buzz about you

    Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading...

    Client interviews: do-it-yourself or get outside help?

    I participated earlier today in a discussion group on LinkedIn about client surveys. This posting provides a few additional comments and observations that would have made my comment on LinkedIn too long. The question concerned whether a law firm...

    Is Your Firm A Milky Way or Snickers Bar?

    And which do your clients prefer? Can your clients or prospective clients determine which you are? Do they care? Merrilyn Astin Tarlton has an entertaining piece on Attorney at Work that talks about clients being like kids in a candy store. If...

    ABA May Destroy Internet Marketing Advantage for Solos and Small Firms

    There has been a bit of a stir over the recent the ABA memo calling for comments on their "Issues Paper Concerning Lawyers' Use of Internet Based Client Development Tools." I became aware of the issue thanks to an email from Larry Bodine...

    Do More Than Expected, Nothing Less

    Make sure to do more than expected for your clients (and referral sources). But, really make sure to never do less than they expect. While traveling to Buffalo on business, I rode in from the airport with a cab driver who asked when I would ...

    The Elevator Speech Updated | Small Message, Big Impact

    Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, "Small Message, Big Impact : How to put the power of the elevator speech effect to work for you."...

    Are You Pressed To Find Time for Marketing?

    A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are...

    Smart Marketing Can Make Your Practice More Profitable

    Interesting buzz over on LinkedIn's Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less," and offered to send a copy to those who requested it. A bunch have. Not a lot of new stuff there,...

    Marketing Tip: Avoid Malpractice Claims

    Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that...

    Avoid Marketing Procrastination

    Do you procrastinate in your practice by delaying drafting that motion, or answering those interrogatories, or reviewing your pre-bills? If so, then I'll bet you aren't doing much better with your marketing activities either. Right? Then you...