In my last post, I brought in comments from leading legal marketing consultants from the LSSO listserve discussion called, "Where have all the CMOs gone?" In Bill Flannery's LSSO listserve post dated February 20, 2010, he said that he has recently interviewed more than 100 law firms in North America and overseas, and there are more than 40 CMO positions open.
He goes on to say that firm leaders have put those positions on ice, because they are frustrated that the former CMOs failed to drive revenue (I am paraphrasing here) - that there was "very little ROI" on the "marketing things. . . branding, brochures, newsletters, etc."
Specifically Bill says:
To read the complete post, visit the Law Firm 4.0 Blog.