While I was at the National Association of Minority and Women Owned Law Firms (NAMWOLF) Business meeting in Washington, D.C., I had the opportunity to meet with large-firm general counsel, communications directors and small firm members from across the country.
I really enjoy talking to lawyers in person about social media, mostly because it gives me an opportunity to discuss the importance of on-line networking tools and how they can directly impact their business, face-to-face.
One attorney I spoke with said, "One of the reasons lawyers aren't really going for social media like Facebook, is because it started with young people using it, kids really kind of playing with it." Unfortunately, she's right. Many legal professionals have antiquated ideas about how to generate business and technology has always been a challenge.
So, they're really suffering when it comes to understanding and developing new online tools for business development. That makes the fast moving development of online communication all the more challenging for many in the industry.
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