By Paul D. McGrady, Jr., Shareholder, Greenberg Traurig / Author, McGrady on Domain Names
CAN-SPAM Act governs essentially how to get
business email out to a customer. It
does not apply to non-business emails.
You can't get in trouble, for example, for sending multiple emails to
your boss or your mother. That's not
what it governs. It does govern email
communications between a business and its customers or its potential
customers. It does not prohibit emails
from businesses to people, but it does govern some things you have to do in
order to be compliant.
So, for example, there are some things you can't
do. You can't have a false header. You can't have a header that implies that the
email's coming from somebody else when it's really coming from you; or a false
or misleading email address that indicates that it's coming from somebody else
and it's really coming from you.
The second thing you have to have - and this is the
most important - is an unsubscribe
feature at the bottom of the email.
Customers need to have the ability to push "unsubscribe", so
that in the event that they don't want to get your email anymore, they have the
ability to essentially opt out of your list.
The third thing that it can't contain is any false
address information or other false identifying information.
learn more, join me for a complimentary CLE Credited LexisNexis® Webinar:
Starting an Online Business - Best Practices, on June 14, 2011, at 2 p.m.
Eastern time. To learn more about the
webinar or register, click here http://www.eventsvc.com/LexisNexis_HB.
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