Sixteen Sweet Facebook Tips

    (This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines...

    Concise Law Alerts or "Spray and Pray"?

    I am not a fan of eNewsletters. I may be in the minority here, but with the email-tsunami reality today, I just don't believe that many of them get read. In a post in August 2005 , I indicated I was a fan of them. Well, that was 2005, and now is 2011...

    Listen More to Give (and Get) More Referrals

    Most lawyers understand the referral adage "give to get." It's pretty simple really. If you refer potential business to others, most will refer work in return, if for no other reason than they'll feel an obligation to do so. Not everyone...

    Time management

    The simplest way to increase productivity is to manage your time better. While many time management techniques sound like common sense, that does not mean they are easy to implement. Start by identifying troublesome areas: How often are you interrupted...

    It's time to make business personal

    In our world of computer-generated auto-replies ("I'm on vacation" or "I went to the dentist" or "Thank you for your question. In a week and a half, someone will surely get back with you" or "I can't help you...

    It's not easy being green: Green initiatives in AmLaw 100 Law Firms

    I just read about a recent Harris Poll of nearly 2,400 adults in which the results showed that Americans are less likely than they were in the summer of 2009 to be "green" and engage in various environmentally-friendly activities. A comparison...

    Why the project management literature can be confusing

    The participants in our new Certified Legal Project Manager TM program are analyzing how to apply best practices from other professions to their individual practices. In the first part of the program, they read key selections from six widely used reference...

    Does Your Bio Tell A Story?

    It should. Any potential client is going to check you out before calling, whether on your web site or social media sites. If it is like a lot of bios, that may end your chances right there. Your bio should encourage not discourage inquiries from potential...

    Goodbye, Jack LaLanne

    Jack LaLanne died today at the age of 96. What I found most interesting about Jack LaLanne was that he said he hated exercising. He made no bones about it; he didn't enjoy it. But he did it because the benefits were well worth the costs. ...

    “Selling” a new compensation plan to your partners

    As noted before in this blog, the past three months have been an unusually busy time for our firm's partner compensation practice. Law firm partners worldwide are asking whether their present partner compensation plans are still relevant to the changed...

    Set up Your Facebook Business Page

    Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile...

    The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

    Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it...

    Why alternative fee revenues will keep going up

    In 2010, 60% of Tucker Ellis & West's revenues came from non-hourly fees. In the seven years since the firm was founded, alternative fee arrangements (AFAs) have been growing in importance year by year. The firm currently has 160 lawyers in Ohio...

    Don't Let Your Advertising Raise False Expectations

    I'm not a big fan of advertising for most firms. That's because there are so many other things a firm can do first to effectively gain clients, but haven't tried enough of. So, until they've done other more effective things, i.e., face...

    Risky business

    The new year brings an upsurge in risky business. To hire a partner from another law firm is one of the riskiest decisions that lawyers and law firms make. As we begin the new year we are already observing an upsurge in lateral recruiting and hiring...

    Overcoming lawyers’ resistance to change (Part 4): Find the bright spots

    In this post, I would like to review the tactics leading law firms have used to complete the transition to what Paul Lippe described last March as "the new normal," a world in which law firms deliver enhanced services with predictable pricing...

    Quick Marketing Tips for the New Year

    Some of my colleagues around the country have provided some truly succinct tips to get you off to a good start with your business development efforts in 2011. You can read them at attorneyatwork.com . Here are a few I particularly like: Communicate...

    Getting serious about associate profitability

    Associate profitability could be the most important management issue for many - maybe even most - law firms over the next three to five years. One of the central features of law firms that have managed to increase profits against declining fee revenues...

    Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

    I found this news alert from the Wall Street Journal fascinating on a couple of accounts: "Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities...

    Six steps to better budgets (Part 2 of 2)

    Step 4: Look for ways to lower costs In the current competitive environment, if your budget perfectly reflects past history, it may not be low enough to win the work. For many years, there was little pressure on lawyers to lower costs or to work more...

    Content and Community | What I’m doing with social media in 2011

    Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back...

    Oops…ouch!

    There is a great e-mail "horror story" on law.com today, about a friendly, helpful auto-complete function in a lawyer's e-mail software that resulted in his disqualification from a Federal case and an assessment of $40,000 in fees and costs...

    Six steps to better budgets (Part 1 of 2)

    Step 1: Define scope You can't estimate costs until you know exactly what you are budgeting for, so the budgeting process must always begin by defining the scope of a matter . The best statements of scope simply summarize the project objective...

    Navigating The Social Web | A Very Large Marketplace

    Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course...

    I hope that I am wrong, but…

    In the past few weeks a number of our firm's clients have asked me what our firm thinks about the economic outlook for the United States in 2011. I have to be less than optimistic about 2011. As Paul Krugman pointed out in his column in yesterday's...