Transparency: Beyond the Extranet (ILTA Presentation 2010)

The 2010 ILTA conference is still underway in Las Vegas. My panel, "Transparency: Beyond the Extranet," was late Tuesday afternoon, August 24. Cheryl Disch (the extraordinary proposal manager at Duane Morris about whom I've blogged in the past) assembled our diverse ILTA panel that included...

Jim Dolan's article in Texas Lawyer: ‘Integrity: When Heroes Have Feet of Clay’

Jim Dolan is a friend and advisor who happens to be a sought-after leadership coach and psychotherapist for successful professionals, including many lawyers. He writes a regular column called "The Lawyers' Coach" for the TEXAS LAWYER, and he has a book coming out by year end. The subject...

Budget time always begs the question, 'What are we getting for our marketing dollars?'

We are seeing a strategic loosening of law firm purse-strings. "Strategic loosening" means that projects and initiatives that impact the law firm's strategic goals are ear-marked for funding in 2011. This is good news for many marketing and business development department leaders, as they've...

Live Above the Line: Ten Things to Guarantee Years of Promotions

Mark Usellis, the CMO of Davis Wright Tremaine , as issue editor of the October 2010 Strategies: The Journal of Legal Marketing (published by the International Legal Marketing Association - LMA ), compiled several articles that he packaged as "Lessons from our Mentors." I wrote the following...

Measuring the value of social media in driving traffic to your law firm website

It's mid-December and much of the country is buried in a cold snap. It's also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it's also budget season - still - for many law firms. While we are seeing an uptick in optimism...

Let's talk about lawyer biographies - 2010 AmLaw 100 Websites: Ten Foundational Best Practices

The fourth Foundational Best Practice is lawyer biographies. (If you are new to my blog and that opening sentence doesn't make sense to you, please read these earlier posts about the 2010 AmLaw 100 Websites: Ten Foundational Best Practices Research: one , two , three , four and five - in chron order...

It's not easy being green: Green initiatives in AmLaw 100 Law Firms

I just read about a recent Harris Poll of nearly 2,400 adults in which the results showed that Americans are less likely than they were in the summer of 2009 to be "green" and engage in various environmentally-friendly activities. A comparison between the 2010 and 2009 surveys reveals that...

It's time to make business personal

In our world of computer-generated auto-replies ("I'm on vacation" or "I went to the dentist" or "Thank you for your question. In a week and a half, someone will surely get back with you" or "I can't help you, call Susie Drum, and if she's not available...

The secret to becoming a rainmaker.

I mentioned in my last post about civility that I have worked with lawyers nearly three decades. I've worked with a lot of brilliant, thought-leading and profession-defining lawyers. It's a pleasure to have called them clients and friends. Not all of these remarkable attorneys could be called...

The secret to becoming a rainmaker - Part 2

On February 15th, I wrote a post called, "The secret to becoming a rainmaker." It was one of the highest read posts since I started my Law Firm 4.0 blog. I plan to add to this from time to time and will, very simply, call them Part 2, Part 3, and so on. In law firms, we have spoken about...

Happy 20th Birthday World Wide Web!

August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians Blog post, the anniversary...

One of the next big things in law firm websites: Video done right.

Everyone who knows Adam Stock , the Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an early adopter of most things technology. He's a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming...

The Relaunch of MoFo Mojo (the MoFo website)

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has...

Martindale's Counsel to Counsel Forum - Managing Investigations, Compliance and Audits in Today's Tough Markets

I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are "best practice" exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and...

Steve Jobs tribute - "The only way to do great work is to love what you do."

I can't imagine any world leader today who will have at his or her death more news coverage or outpouring of grief by the masses in the world as Steve Jobs. The ubiquitous, yet iconic nature of Apple products has infiltrated the world of more men, women and children than anyone in my generation...

Women stunt their careers - unintentionally.

(Comments on a post from HBR Blog Network) Jill Flynn, Kathryn Heath and Mary Davis Holt start their HBR Blog post like this: "Having combed through more than a thousand 360-degree performance assessments conducted in recent years, we've found, by a wide margin that the primary criticism...

The Social Media conversation we should be having - Part 1.

There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don't have approved policies - they are in permanent "draft" mode, perhaps because they don't really want to commit to anything they don't fully understand. I...

How does the "last mile" relate to lawyers' website biographies?

The "last mile" is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product's last mile before it gets to market and on store shelves. Apparently, it's the hardest and most...

Have you heard about "Twitterology?" It's the latest hot new science.

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com . In a recent New York Times...