Budget time always begs the question, 'What are we getting for our marketing dollars?'

We are seeing a strategic loosening of law firm purse-strings. "Strategic loosening" means that projects and initiatives that impact the law firm's strategic goals are ear-marked for funding in 2011. This is good news for many marketing and business development department leaders, as they've...

Live Above the Line: Ten Things to Guarantee Years of Promotions

Mark Usellis, the CMO of Davis Wright Tremaine , as issue editor of the October 2010 Strategies: The Journal of Legal Marketing (published by the International Legal Marketing Association - LMA ), compiled several articles that he packaged as "Lessons from our Mentors." I wrote the following...

Let's talk about lawyer biographies - 2010 AmLaw 100 Websites: Ten Foundational Best Practices

The fourth Foundational Best Practice is lawyer biographies. (If you are new to my blog and that opening sentence doesn't make sense to you, please read these earlier posts about the 2010 AmLaw 100 Websites: Ten Foundational Best Practices Research: one , two , three , four and five - in chron order...

The secret to becoming a rainmaker.

I mentioned in my last post about civility that I have worked with lawyers nearly three decades. I've worked with a lot of brilliant, thought-leading and profession-defining lawyers. It's a pleasure to have called them clients and friends. Not all of these remarkable attorneys could be called...

The secret to becoming a rainmaker - Part 2

On February 15th, I wrote a post called, "The secret to becoming a rainmaker." It was one of the highest read posts since I started my Law Firm 4.0 blog. I plan to add to this from time to time and will, very simply, call them Part 2, Part 3, and so on. In law firms, we have spoken about...