LexisNexis® Legal Newsroom
Budget time always begs the question, 'What are we getting for our marketing dollars?'

We are seeing a strategic loosening of law firm purse-strings. "Strategic loosening" means that projects and initiatives that impact the law firm's strategic goals are ear-marked for funding in 2011. This is good news for many marketing and business development department leaders, as they've...

Live Above the Line: Ten Things to Guarantee Years of Promotions

Mark Usellis, the CMO of Davis Wright Tremaine , as issue editor of the October 2010 Strategies: The Journal of Legal Marketing (published by the International Legal Marketing Association - LMA ), compiled several articles that he packaged as "Lessons from our Mentors." I wrote the following...

Measuring the value of social media in driving traffic to your law firm website

It's mid-December and much of the country is buried in a cold snap. It's also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it's also budget season - still - for many law firms. While we are seeing an uptick in optimism...

It's time to make business personal

In our world of computer-generated auto-replies ("I'm on vacation" or "I went to the dentist" or "Thank you for your question. In a week and a half, someone will surely get back with you" or "I can't help you, call Susie Drum, and if she's not available...