Real. Simple. Google. Not.

I'm delivering a private session tomorrow on Legal Project Management. I saw an article this evening - it's evening where I am right now - that ties right in. One of the topics I almost always cover is the importance of vision. Not vision statements, which are overcrafted words that often...

Forget About Web Sites, and Focus on Google Maps

That may be a bit strong. But not too far off for law firms that market to consumers vs. corporate firms. Tom O'Leary, a law firm internet marketing consultant, reports his clients are telling him that they are doing much better with Google Local Listings than with their web sites. In fact, some...

How to find an extra 1,000 hours a year

I have a confession to make. I'm an information junkie. All my life I've been a voracious consumer of books, magazines and newspapers. From burying my nose in novels as a child, through reading 3-4 books a week when commuting as a lawyer, to teaching myself to speed-read early in...

How does the "last mile" relate to lawyers' website biographies?

The "last mile" is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product's last mile before it gets to market and on store shelves. Apparently, it's the hardest and most...