Last week I wrote about a simple strategy to promote change: find the feeling. Sounds great in theory, but exactly how do you do that?
Of course the answer will depend on your firm's culture and on the change you are promoting. Here's one example: in many of the firms that we talk to these...
Silvia Hodges' Winning Legal Business from Medium-Sized Companies
is based on her Ph.D thesis at Nottingham Law School . Most legal marketing books are
based on anecdotes and experience. This one is based on the type of
systematic research evidence that lawyers love. (I do