Why your lawyer’s not a social media ninja

Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a lot of time in to work out who to follow (and in particular...

The Balanced Law Firm

Living in the corporate world, it's easy to take scorecards, dashboards and metrics for granted. For those that recoil at management speak, they can become a one way ticket to snoozeville. For those who like to get down and dirty with data, browsing a realtime display of information can be the...

Only 5 months left to meet your 2011 marketing goals

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with...