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How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...

Are Your Web Site Images Effective?

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned before how boring and predictable these images...

7 Mistakes PI (and Other) Lawyers Make When Marketing

A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing...

5 Business Development Tips For These Economic Times

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business;...

Blogging Can Really Bring In Business

As the Greatest American Lawyer blog says "content can drive business." In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client . Demonstrating one's expertise by putting meaningful content on the Internet is a...

Social Media Black-outs and brown-outs: Are we getting burnt out?

Something other than Autumn leaves is in the air. This week I've seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months - not because of choice but because I've got...

Sixteen Sweet Facebook Tips

(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines.) I love my 11″ MacBook Air. It travels...

Client interviews: do-it-yourself or get outside help?

I participated earlier today in a discussion group on LinkedIn about client surveys. This posting provides a few additional comments and observations that would have made my comment on LinkedIn too long. The question concerned whether a law firm should do its own client satisfaction interviews...

Legal Project Management Can Help You Get the Fees You Deserve

Many lawyers are reluctant to discuss money with clients upfront. I know when I practiced, it was a topic I would shy away from as much as possible. But, in this day and age, that is less of an option. Clients are more demanding regarding what they will be charged. Bob Denney has an article on...

Client Feedback Pointers

Seeking client feedback is not only important for every law firm, but it needs to be done right. Following a recent post of mine on the topic, my friend Stacy West Clark raised some issues that got me to thinking about the Who, What, When, Why's and How's of getting client feedback...

Looking for a best friend

"Best friend" strategies really do work for law firms, but they require thorough research, a solid business case, and realistic expectations. Going global has become a two-way journey. Since the late 1990s, firms in mature legal markets in Europe and North America have looked...

Good surprises

Are you better than you think you are? One of the most unpleasant surprises in the practice of law is to learn that a client is dissatisfied with something that you believed that you did quite well. Bad news like this is unwelcome, but it can be the first step to managing a major vulnerability...

Are You Pressed To Find Time for Marketing?

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are pressed for time to complete a client's matter...

How not to network

I returned from a working vacation (mostly working) to find a discussion thread on one of the social networks started by a lawyer looking to build a network with lawyers in other countries. It is not surprising that a lot of hands, mostly from solo practitioners and lawyers in small firms, have been...

What lawyers can learn from the high standards at Niman Ranch

Last night I attended a special event at Abacus , one of my favorite Dallas restaurants -- a Niman Ranch dinner hosted by chef Kent Rathbun and Niman Ranch farmer, Paul Willis. If you enjoy four and five-star restaurants, you will be familiar with Niman Ranch products and its mission of: "...

Marketing Tip: Avoid Malpractice Claims

Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that is pretty darn obvious. But stay with me a minute...

When it comes to Marketing, Sometimes Less is More

Consultants (as well as lawyers) can be a touch wordy sometimes. Especially when trying to sell their services to prospective clients. Often we think that it's necessary to cover the waterfront in terms of explaining who we are, what we do (or did), and whom we do (or have done) work for. Or...

Are You Credible When Making a Presentation?

Whether you are making a pitch to your boss, a client or prospect, or a speech to a more general audience, credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com of the importance of ethos in any presentation. Asher succinctly points out four simple tips to boost...

Lawyers – Just. Do. Something.

It seems like there was some sort of psychic alignment in the UK legal blogging community last week. As the news came rolling in on changes facing the UK market (Neil Rose's site Legal Futures is often a good place to start), the Entrepreneur Lawyer Chrissie Lightfoot wrote a great post...

Always Connected | A day in the digital life

WHAT'S IN YOUR DIGITAL LIFE? Me. Well, I recently moved and do not have an extra outlet at my bedside so I've been recharging my iPhone at night beside my desk-in another room. The difference is noticeable. Before I used to wake up in the middle of the night and look at the email. Then...

Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

In a nonscientific reader poll conducted for SmartBrief on Social Media , leading marketers (of all types) were asked: Does your company have a formal training process for employees before they're allowed to blog, tweet or post other social media content on behalf of the company? The responses...

Getting beyond the myth of the rainmaker

Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...

Smart Marketing Can Make Your Practice More Profitable

Interesting buzz over on LinkedIn's Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less," and offered to send a copy to those who requested it. A bunch have. Not a lot of new stuff there, but a number of points he makes are helpful from a...

How To Promote Your Law Blog (or any blog)

Now that your blog is "LIVE," you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn't improve. Submit to Giant Search Engines Even though you've optimized the general metadata on your blog, as well as...

Market leaders lead the market

When a group of law firm partners discusses significant changes in their respective firms, one of them will almost certainly say: "But no other firm in our market does this..." We have three responses that we ask our clients to consider: First, are you sure? We have frequently discovered...