Consultants (as well as lawyers) can
be a touch wordy sometimes. Especially when trying to sell their
services to prospective clients. Often we think that it's necessary to cover
the waterfront in terms of explaining who we are, what we do (or did), and whom
we do (or have done) work for. Or...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
Asher succinctly points out four
simple tips to boost...
It seems like there was some sort of
psychic alignment in the UK legal blogging community last week.
As the news came rolling in on
changes facing the UK market (Neil Rose's site Legal
Futures is often a good place to start), the Entrepreneur Lawyer
Chrissie Lightfoot wrote a great post...
IN YOUR DIGITAL LIFE?
Me. Well, I recently moved and do
not have an extra outlet at my bedside so I've been recharging my iPhone at
night beside my desk-in another room. The difference is noticeable. Before I
used to wake up in the middle of the night and look at the email. Then...
In a nonscientific reader poll
conducted for SmartBrief on Social Media , leading marketers
(of all types) were asked:
Does your company have a formal
training process for employees before they're allowed to blog, tweet or post
other social media content on behalf of the company?
Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...
Interesting buzz over on LinkedIn's
Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less,"
and offered to send a copy to those who requested it. A bunch have. Not a lot
of new stuff there, but a number of points he makes are helpful from a...
Now that your blog is "LIVE," you
need to do some basic things to help others find you. Or give your established
blog a little shove and see if traffic doesn't improve.
to Giant Search Engines
Even though you've optimized the
general metadata on your blog, as well as...
When a group of law firm partners
discusses significant changes in their respective firms, one of them will
almost certainly say: "But no other firm in our market does this..."
We have three responses that we ask
our clients to consider:
First, are you sure? We
have frequently discovered...