Law Firm CMOs: LSSO Listserve Discussion about Their Future

"Where have all the CMOs gone?" is the subject line of an LSSO listserve discussion late last week. Some of the legal marketing/sales industry's top consultants ( Silvia Coulter and Bill Flannery , to name two) weighed in on this hot button topic. Silvia, a consultant with Hildebrandt...

The keys to new business in a changing economy (Part 1 of 2)

When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago, I outlined the steps each lawyer should take to find...

The keys to new business in a changing economy (Part 2 of 2)

Whether you choose to focus on current clients and referral sources or to spend your time looking for new ones, the marketing tactic that is most critical in this changing economy is increasing the value you provide. This need is hardly limited to the legal world. In his book, What the Customer Wants...

What every lawyer needs to know about project management, Part 2 of 5

Is it possible to control the costs of legal matters? While some lawyers have been working on a fixed price basis for years, others still believe that fixed fees simply cannot be applied to complex legal matters. The cost of defending a suit may be very low if your opponent is willing to settle early...

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...

Yes, Successful Rainmakers Can Be Made

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article that appeared in LawyersUSA this week, advises small...

Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American Lawyer , April 19,2010) that Baker McKenzie,...

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...

5 Business Development Tips For These Economic Times

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business;...

What lawyers can learn from the high standards at Niman Ranch

Last night I attended a special event at Abacus , one of my favorite Dallas restaurants -- a Niman Ranch dinner hosted by chef Kent Rathbun and Niman Ranch farmer, Paul Willis. If you enjoy four and five-star restaurants, you will be familiar with Niman Ranch products and its mission of: "...