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Law Firm Staff: Overlooked Marketers

Most employees of law firms are in a great position to help in the firm's business development efforts - or help damage them. A lot of that depends on how they are treated, how much that love or hate their job, and are otherwise engaged in the business of the law firm. This is particularly...

Clients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!

Over the years I have met many a lawyer who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm can't do it. Individual lawyers must, because clients continue to hire lawyers, not law firms. In a recent article entitled "How to Make It Rain By Marketing...