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Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

The other day, I added a "new" Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay in touch and up to speed on what's going on in her life so that the next time we meet we can immediately...

Clients Still Hire Lawyers Not Law Firms, So Get Off Your Duff!

Over the years I have met many a lawyer who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm can't do it. Individual lawyers must, because clients continue to hire lawyers, not law firms. In a recent article entitled "How to Make It Rain By Marketing...