Content and Community | What I’m doing with social media in 2011

Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these...

Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: "Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars...

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it sure was nice to have them in hand so far in advance...

Set up Your Facebook Business Page

Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site. His thinking, as I understand...

Sixteen Sweet Facebook Tips

(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines.) I love my 11″ MacBook Air. It travels...

Just Being Social | by Jay Strother for Legal Management

If you're looking for the latest "buzz" about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother's article, Just Being Social , published in the March/April edition of Legal Management, a publication of the Association...

Why your lawyer’s not a social media ninja

Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a lot of time in to work out who to follow (and in particular...

Are You [A] Lawyer Online?

David Fraser (@privacylawyer) is not just a lawyer online; he's a Canadian privacy lawyer-online. Participating on a panel with David last Friday, it was immediately obvious that he "gets social media" when he flat out told a Canadian Bar Association group of Intellectual Property...

Are You Pressed To Find Time for Marketing?

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are pressed for time to complete a client's matter...

Social Media Secrets Revealed

Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected...too many. Pushing information on social media is like using a garden rake to comb your hair. It's the wrong tool for the job. Just today, while explaining the...

Commentary on Law360 Post, "How to Make it Rain by Marketing Individual Lawyers"

A legal marketing friend, John Eix, head of Regional Business Development - Texas for Hunton & Williams , sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, "Do clients hire law firms or lawyers?" I have always insisted that...

How you can monitor social media buzz about you

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on...

Social media for introverts - Guest post by Paul S. Grabowski

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the...

Only 5 months left to meet your 2011 marketing goals

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with...

Can a Law Firm Become a Social Business?

How are you preparing to take your law firm into the "Social Business" era? Perhaps this is the first time you've heard the term used? Here's a definition: Social Businesses combine fully integrated sets of tools, channels, and processes with people that embrace and cultivate...

Happy 20th Birthday World Wide Web!

August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians Blog post, the anniversary...

Networking Requires Getting Off Your Duff!

Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it's time to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda...

Law Firms on Facebook - More than a toe in the water

If I had a nickel for every time a lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms who are more timid, assume...

65% of All Adults Use Social Media

Only 5% of all adults used Social Media in 2005 when Pew Research first asked, and as of August 2011 Pew now reports more than 65% of all adults use Social Media . To be more precise about what going on with online adults here's the daily breakdown from another Pew report : 92% use search engines...

One of the next big things in law firm websites: Video done right.

Everyone who knows Adam Stock , the Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an early adopter of most things technology. He's a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming...

The Relaunch of MoFo Mojo (the MoFo website)

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has...

Martindale's Counsel to Counsel Forum - Managing Investigations, Compliance and Audits in Today's Tough Markets

I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are "best practice" exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and...

The Social Media conversation we should be having - Part 1.

There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don't have approved policies - they are in permanent "draft" mode, perhaps because they don't really want to commit to anything they don't fully understand. I...

Have you heard about "Twitterology?" It's the latest hot new science.

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com . In a recent New York Times...

Google's Watching You: The Good, the bad, the ugly

This morning Google announced a change in its privacy policy . I link to the Washington Post article about it because searching Google for "Google Privacy Policy" does not bring up Google's privacy policy as its first result!!! (Okay, it's first if you count the ads... but many of us...