LexisNexis® Legal Newsroom
The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's annual conference. This year we had an amazing...

If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal & iPhones Too?

Mobile and wireless technologies such as smart phones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the "Small Business Technology Poll" from AT&T. A recent article in E-marketer stated: More than one-fifth of respondents...

Narrow Your Practice Niche To Broader Your Reach

Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from every other lawyer in their area. I've written...

Fear of Facebook? You decide.

"Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic YES! but..... .....only in the hands of a conscientious...

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...

Chris Brogan on Legal Marketing: An Interview With Karasma Media

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what...

3 Reasons For Legal Marketers to Start Thinking Like Journalists

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...

A Very Simple Twitter Formula for Generating Legal Marketing Business

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...

Too Busy For Marketing? Tap Into Your Social Web Communities

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...

Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American Lawyer , April 19,2010) that Baker McKenzie,...

10 Cheap But Effective Marketing Tips For Today's Realities

Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age, their worth mentioning. They include (with my...

Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

As a marketer I rarely, if ever, try to "convince" a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that presents details, offers illustrations of what others...

LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

I want social networking online to give me greater reach, not add to my workload. I'm always searching for ways to cut down on the amount of time I spend keeping in touch with my valuable online social networks. One way I've found to double up on my efforts is to sync some of my services, i.e...

7 Mistakes PI (and Other) Lawyers Make When Marketing

A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing...

Has Social Media Gotten Lawyers Out of Focus?

Have an opinion about this issue? Share your thoughts in a forum on martindale.com Connected . There is a very interesting article by Anthony Green in Law Practice Today which talks about Web 2.0, Web 1.0 and social media in general. Not being one completing sold on all the hype surrounding social...

Twitter Post Exposes Paris

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote...

LexisNexis Ultimate Law Firm Marketing Makeover Contest

The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM In today's economy, smaller firms and solo practitioners are challenged like never before to find and win new clients - typically individuals or small businesses. While things like reputation, track...

The Social Network | The Movie

The Social Network, the movie loosely documenting the development and meteoric rise of the popular social networking site Facebook, was a fine Hollywood movie; I was easily pulled into the characters and the story. While I wasn't expecting anything deep or revelatory, there was one strong take away...

Law Firm Twitter Accounts

There's a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects, clients, and the media. But, what about law...

Put Your Best Face on Facebook

Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are not already on Facebook, I suggest you go ahead and...

Measuring the value of social media in driving traffic to your law firm website

It's mid-December and much of the country is buried in a cold snap. It's also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it's also budget season - still - for many law firms. While we are seeing an uptick in optimism...

Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: "Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars...

Set up Your Facebook Business Page

Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site. His thinking, as I understand...

How you can monitor social media buzz about you

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on...