The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's annual conference. This year we had an amazing...

If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal & iPhones Too?

Mobile and wireless technologies such as smart phones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the "Small Business Technology Poll" from AT&T. A recent article in E-marketer stated: More than one-fifth of respondents...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...

3 Reasons For Legal Marketers to Start Thinking Like Journalists

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...

Too Busy For Marketing? Tap Into Your Social Web Communities

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...

LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

I want social networking online to give me greater reach, not add to my workload. I'm always searching for ways to cut down on the amount of time I spend keeping in touch with my valuable online social networks. One way I've found to double up on my efforts is to sync some of my services, i.e...

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...

Twitter Post Exposes Paris

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote...

Law Firm Twitter Accounts

There's a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects, clients, and the media. But, what about law...

Managing Social Media in Your Law Firm | The Next Big Thing

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog or two, but few looked beyond into opportunities presented...

Measuring the value of social media in driving traffic to your law firm website

It's mid-December and much of the country is buried in a cold snap. It's also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it's also budget season - still - for many law firms. While we are seeing an uptick in optimism...

Navigating The Social Web | A Very Large Marketplace

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course to buy or sell things. The majority of your conversations...

Content and Community | What I’m doing with social media in 2011

Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these...

Why your lawyer’s not a social media ninja

Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a lot of time in to work out who to follow (and in particular...

Are You [A] Lawyer Online?

David Fraser (@privacylawyer) is not just a lawyer online; he's a Canadian privacy lawyer-online. Participating on a panel with David last Friday, it was immediately obvious that he "gets social media" when he flat out told a Canadian Bar Association group of Intellectual Property...

Social Media Secrets Revealed

Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected...too many. Pushing information on social media is like using a garden rake to comb your hair. It's the wrong tool for the job. Just today, while explaining the...

How you can monitor social media buzz about you

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on...

Have you heard about "Twitterology?" It's the latest hot new science.

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com . In a recent New York Times...