Let me start with a confession.
It took me a while to "get" Twitter .
The first time I tried it (which I think was 2008), I just used it to consume
information. It wasn't great for a number of reasons - firstly, I didn't put a
lot of time in to work out who to follow (and in particular...
Living in the corporate world, it's
easy to take scorecards, dashboards and metrics for granted. For those that
recoil at management speak, they can become a one way ticket to snoozeville.
For those who like to get down and dirty with data, browsing a realtime display
of information can be the...
I received an email this morning
from the CMO Council on its "Marketing Outlook for
2011." While the research study made more sense to report in Q1, it's
worthwhile to use as a check-up as we edge into August 2011.
The Study reports that marketing
budgets are on the rise, with...