At a time when law firm budgets are tighter than ever, the question of how to prioritize marketing resources has taken on a new urgency. In this climate, a number of firms are discovering there is tremendous value in a new type of client profiling that identifies client groups which produce the most...
A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches.
Sixty-five percent of people in need of legal representation begin their search for an attorney on the Internet, according...
The biggest mistake most lawyers make in developing new business is that they don't listen. In a shocking turn of events, they talk too much.
Experts agree that when you are building business relationships, you should spend 50% to 80% of your time listening. But when lawyers meet potential clients...
A client mentioned to me this week
that things are a little slow, so he has more time to think about marketing.
Too bad! He should have been thinking about his next clients when he was busy.
Yeah, I know, easier said than done. However, when you are pressed for time to
complete a client's matter...
Now there is a brilliant title,
right? Obviously, any client who sues for malpractice (or even files a
grievance with the state bar), is probably not going to hire you again. Not to
mention how many people they will bad mouth you to. Okay, so that is pretty
darn obvious. But stay with me a minute...
Consultants (as well as lawyers) can
be a touch wordy sometimes. Especially when trying to sell their
services to prospective clients. Often we think that it's necessary to cover
the waterfront in terms of explaining who we are, what we do (or did), and whom
we do (or have done) work for. Or...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
Asher succinctly points out four
simple tips to boost...