A report that a number of privacy groups filed a complaint with the FTC to investigate includes this quote "Internet ad exchanges... are basically markets for eyeballs on the Web. Advertisers bid against each other in real-time for the ability to direct a message at a single Web surfer. The trades take 50 milliseconds to complete." The April 8, 2010 complaint was filed by the Center for Digital Democracy, US PIRG, and the World Privacy Forum against Google, Yahoo, PubMatic, TARGUSinfo, MediaMath, eXelate, Rubicon Project, AppNexus, Rocket Fuel, and others. Among other allegations in the complaint is a "massive and stealth data collection apparatus." How much privacy to we really have?
Privacy in Social Media
Seems like an interesting overlap with my recent blog about the fact that the FTC is already dealing with EPIC's complaint that Google's new Buzz significantly breached "consumers' expectations of privacy" at the same time that Google acquired Social Media Optimization company Aardvark. Since it is the job of the FTC to protect consumer privacy it will be interesting to see how both of these disputes evolve.
Hearst Said to Be in Talks for Web-Marketing Agency iCrossing
For details about this interesting twist, read more on the LexisNexis Legal Technology Blog