William A. Ruskin: Plaintiffs' Bar Embraces Reptile Strategy And Defense Bar Responds

By William A. Ruskin | Reptile strategy has taken the plaintiffs' bar by storm. The Reptile theory asserts that you can prevail at trial by speaking to, and scaring, the primitive part of jurors' brains, the part of the brain they share with reptiles. The Reptile strategy purports to provide...