Judge: Competition Law's 'Likely To Deceive' Refers To Consumers, Not Businesses

Judge: Competition Law's 'Likely To Deceive' Refers To Consumers, Not Businesses

LOS ANGELES - A liquor importer may not proceed with California unfair competition law (UCL) fraud-prong claims because only consumers, not prospective business partners, constitute members of the public for purposes of the "likely to deceive" standard, a federal judge held June 5 (Cabo Brands Inc. v. MAS Beverages Inc., No. 11-1911, C.D. Calif.; 2012 U.S. Dist. LEXIS 78017).

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