Mealey's Antitrust/Unfair Competition - Reliance Not Alleged In UCL Claim Against EBay Auctions, 9th Circuit Rules

SAN FRANCISCO - An eBay user did not plausibly allege that he relied on alleged misrepresentations by eBay Inc. when using the online market site's automatic bidding auction service, so his claim under California's unfair competition law (UCL) fails, a Ninth Circuit U.S. Court of Appeals panel held April 1 in affirming the dismissal of the user's class action complaint (Marshall Block v. eBay Inc., No. 12-16527, 9th Cir.; 2014 U.S. App. LEXIS 5995).

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