Mealey's IP/Tech - Judge Again Dismisses Online Auto Parts Seller's Trademark Claims Against Google

Mealey's IP/Tech - Judge Again Dismisses Online Auto Parts Seller's Trademark Claims Against Google

SAN DIEGO - Finding that an online parts retailer failed to properly account for a 5-1/2-year delay in filing a lawsuit against Google Inc., a California federal judge on June 25 found that the doctrine of laches barred trademark claims related to the purportedly infringing use of the retailer's marks in Google's search engine keyword advertising (Parts.com LLC v. Google Inc., No. 3:13-cv-01074, S.D. Calif.).

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