A client mentioned to me this week
that things are a little slow, so he has more time to think about marketing.
Too bad! He should have been thinking about his next clients when he was busy.
Yeah, I know, easier said than done. However, when you are pressed for time to
complete a client's matter...
I returned from a working vacation
(mostly working) to find a discussion thread on one of the social networks
started by a lawyer looking to build a network with lawyers in other countries.
It is not surprising that a lot of hands, mostly from solo practitioners and
lawyers in small firms, have been...
Last night I attended a special
event at Abacus , one of my favorite Dallas
restaurants -- a Niman Ranch dinner
hosted by chef Kent Rathbun and Niman Ranch farmer, Paul
Willis. If you enjoy four and five-star restaurants, you will be
familiar with Niman Ranch products and its mission of:
Many women attorneys who have seized the benefits of
social media to market their skills are seeing big benefits. The ABA Journal recently interviewed Sports Law practitioner
Carla Varriale who says she could not have built up her national presence in
the male-dominated field of sports law without...
Now there is a brilliant title,
right? Obviously, any client who sues for malpractice (or even files a
grievance with the state bar), is probably not going to hire you again. Not to
mention how many people they will bad mouth you to. Okay, so that is pretty
darn obvious. But stay with me a minute...
Consultants (as well as lawyers) can
be a touch wordy sometimes. Especially when trying to sell their
services to prospective clients. Often we think that it's necessary to cover
the waterfront in terms of explaining who we are, what we do (or did), and whom
we do (or have done) work for. Or...
Lawyers use social media. Perhaps the largest group is lawyers who use it to market their firms and themselves.
From network marketing on LinkedIn® and Facebook® to content marketing via blogs and YouTube®, lawyers are finding ways of demonstrating thought leadership, publishing...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
Asher succinctly points out four
simple tips to boost...
New York, September 12 th
- Sheraton New York Hotel & Towers
LexisNexis' Janet Bartoli will
speak at the NYC International Search
Summit , next month in September - This presentation will be for SEO
in-house professionals, discussing some enterprise level search program
It seems like there was some sort of
psychic alignment in the UK legal blogging community last week.
As the news came rolling in on
changes facing the UK market (Neil Rose's site Legal
Futures is often a good place to start), the Entrepreneur Lawyer
Chrissie Lightfoot wrote a great post...
IN YOUR DIGITAL LIFE?
Me. Well, I recently moved and do
not have an extra outlet at my bedside so I've been recharging my iPhone at
night beside my desk-in another room. The difference is noticeable. Before I
used to wake up in the middle of the night and look at the email. Then...
Bodine to Oversee
Content on Premier Online Legal Destinations for Consumers and Lawyers
NEW YORK - LexisNexis ( www.lexisnexis.com ),
a leading global provider of content-enabled workflow solutions, has announced
that Larry Bodine, Web and marketing consultant and editor of LawMarketing Blog ...
In a nonscientific reader poll
conducted for SmartBrief on Social Media , leading marketers
(of all types) were asked:
Does your company have a formal
training process for employees before they're allowed to blog, tweet or post
other social media content on behalf of the company?
Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...
Interesting buzz over on LinkedIn's
Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less,"
and offered to send a copy to those who requested it. A bunch have. Not a lot
of new stuff there, but a number of points he makes are helpful from a...
Now that your blog is "LIVE," you
need to do some basic things to help others find you. Or give your established
blog a little shove and see if traffic doesn't improve.
to Giant Search Engines
Even though you've optimized the
general metadata on your blog, as well as...
LONDON - (Mealey's) GlaxoSmithKline plc (GSK) has reached an agreement in principal to settle three United States federal criminal and civil investigations for $3 billion, the company said Nov. 3 in a press release on its Web site.
GSK said the agreement in principle will settle "the Company's...
When a group of law firm partners
discusses significant changes in their respective firms, one of them will
almost certainly say: "But no other firm in our market does this..."
We have three responses that we ask
our clients to consider:
First, are you sure? We
have frequently discovered...
Whether you are a law student, new lawyer, or experienced practitioner, you should be thinking about how you are going to market your practice and build your book of business every day. This is the best way to ensure that your career - and the direction of your career - belong to you and you alone. ...
One of the reasons why many parents strictly regulate
their kids' TV time is because of the advertising that the kids see on TV. A
majority of the TV ads are about food, and they typically do not include the
healthiest food choices. In the country where obesity among children has
reached an alarming...
There is a concept in the law called puffery and it’s great.
I cannot prove that to you that it’s great, however, because a legal concept’s greatness or lack of greatness is something entirely personal. And that is an excellent introduction to the concept.
The case that brings...
"In the present case, the petitioner's claims are based on both prongs of the statutory definition, asserting that the beneficiary has a special knowledge of the company's products and their application in international markets, as well as advanced knowledge of the company's internal...
The Food and Drug Administration (FDA) has issued a long-awaited and much anticipated, revised and now, final Guidance for Industry entitled, “Distinguishing Liquid Dietary Supplements from Beverages.” The FDA had previously issued a Draft Guidance for Industry entitled, “Factors that...
MOUNT VERNON, Ill. — (Mealey’s) A $10.1 billion consumer fraud verdict stemming from Philip Morris USA Inc.’s marketing of “light” cigarettes was reinstated April 29 by Illinois' Fifth District Appellate Court ( Sharon Price, et al. v. Philip Morris Inc. , No. 5-13-0017...
On June 12, 2014, the United States Supreme Court decided the case of POM Wonderful LLC v. Coca-Cola Co., 189 L. Ed. 2d 141 (U.S. 2014) . POM Wonderful, LLC (POM) filed its initial action against Coca-Cola asserting that the labeling, marketing, and advertising for one of Coca-Cola’s juice blends...