Are You Pressed To Find Time for Marketing?

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are pressed for time to complete a client's matter...

How not to network

I returned from a working vacation (mostly working) to find a discussion thread on one of the social networks started by a lawyer looking to build a network with lawyers in other countries. It is not surprising that a lot of hands, mostly from solo practitioners and lawyers in small firms, have been...

What lawyers can learn from the high standards at Niman Ranch

Last night I attended a special event at Abacus , one of my favorite Dallas restaurants -- a Niman Ranch dinner hosted by chef Kent Rathbun and Niman Ranch farmer, Paul Willis. If you enjoy four and five-star restaurants, you will be familiar with Niman Ranch products and its mission of: "...

Do Women Have an Edge in Social Media?

Many women attorneys who have seized the benefits of social media to market their skills are seeing big benefits. The ABA Journal recently interviewed Sports Law practitioner Carla Varriale who says she could not have built up her national presence in the male-dominated field of sports law without...

Marketing Tip: Avoid Malpractice Claims

Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that is pretty darn obvious. But stay with me a minute...

When it comes to Marketing, Sometimes Less is More

Consultants (as well as lawyers) can be a touch wordy sometimes. Especially when trying to sell their services to prospective clients. Often we think that it's necessary to cover the waterfront in terms of explaining who we are, what we do (or did), and whom we do (or have done) work for. Or...

How Can Law Firms See A Return On Their Investment In Social Media?

Lawyers use social media. Perhaps the largest group is lawyers who use it to market their firms and themselves. From network marketing on LinkedIn® and Facebook® to content marketing via blogs and YouTube®, lawyers are finding ways of demonstrating thought leadership, publishing...

Are You Credible When Making a Presentation?

Whether you are making a pitch to your boss, a client or prospect, or a speech to a more general audience, credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com of the importance of ethos in any presentation. Asher succinctly points out four simple tips to boost...

International Search Summit

New York, September 12 th - Sheraton New York Hotel & Towers LexisNexis' Janet Bartoli will speak at the NYC International Search Summit , next month in September - This presentation will be for SEO in-house professionals, discussing some enterprise level search program management best...

Lawyers – Just. Do. Something.

It seems like there was some sort of psychic alignment in the UK legal blogging community last week. As the news came rolling in on changes facing the UK market (Neil Rose's site Legal Futures is often a good place to start), the Entrepreneur Lawyer Chrissie Lightfoot wrote a great post...

Always Connected | A day in the digital life

WHAT'S IN YOUR DIGITAL LIFE? Me. Well, I recently moved and do not have an extra outlet at my bedside so I've been recharging my iPhone at night beside my desk-in another room. The difference is noticeable. Before I used to wake up in the middle of the night and look at the email. Then...

LexisNexis Names Larry Bodine Editor-In-Chief Of Lawyers.com, Martindale.com

Bodine to Oversee Content on Premier Online Legal Destinations for Consumers and Lawyers NEW YORK - LexisNexis ( www.lexisnexis.com ), a leading global provider of content-enabled workflow solutions, has announced that Larry Bodine, Web and marketing consultant and editor of LawMarketing Blog ...

Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

In a nonscientific reader poll conducted for SmartBrief on Social Media , leading marketers (of all types) were asked: Does your company have a formal training process for employees before they're allowed to blog, tweet or post other social media content on behalf of the company? The responses...

Getting beyond the myth of the rainmaker

Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...

Smart Marketing Can Make Your Practice More Profitable

Interesting buzz over on LinkedIn's Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less," and offered to send a copy to those who requested it. A bunch have. Not a lot of new stuff there, but a number of points he makes are helpful from a...

How To Promote Your Law Blog (or any blog)

Now that your blog is "LIVE," you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn't improve. Submit to Giant Search Engines Even though you've optimized the general metadata on your blog, as well as...

GlaxoSmithKline To Settle 3 Federal Investigations For $3 Billion

LONDON - (Mealey's) GlaxoSmithKline plc (GSK) has reached an agreement in principal to settle three United States federal criminal and civil investigations for $3 billion, the company said Nov. 3 in a press release on its Web site. GSK said the agreement in principle will settle "the Company's...

Market leaders lead the market

When a group of law firm partners discusses significant changes in their respective firms, one of them will almost certainly say: "But no other firm in our market does this..." We have three responses that we ask our clients to consider: First, are you sure? We have frequently discovered...

Marketing Yourself and Your Career

Whether you are a law student, new lawyer, or experienced practitioner, you should be thinking about how you are going to market your practice and build your book of business every day. This is the best way to ensure that your career - and the direction of your career - belong to you and you alone. ...

Food Marketing to Children: FTC Report Paints a Positive Picture But There is Still Room for Improvement

One of the reasons why many parents strictly regulate their kids' TV time is because of the advertising that the kids see on TV. A majority of the TV ads are about food, and they typically do not include the healthiest food choices. In the country where obesity among children has reached an alarming...

Vox Puffery, Vox Dei

There is a concept in the law called puffery and it’s great. I cannot prove that to you that it’s great, however, because a legal concept’s greatness or lack of greatness is something entirely personal. And that is an excellent introduction to the concept. The case that brings...

AAO L-1 Specialized Knowledge Victory: Marketing Specialist

"In the present case, the petitioner's claims are based on both prongs of the statutory definition, asserting that the beneficiary has a special knowledge of the company's products and their application in international markets, as well as advanced knowledge of the company's internal...

FDA Issues Final Guidance Distinguishing Liquid Dietary Supplements from Beverages

The Food and Drug Administration (FDA) has issued a long-awaited and much anticipated, revised and now, final Guidance for Industry entitled, “Distinguishing Liquid Dietary Supplements from Beverages.” The FDA had previously issued a Draft Guidance for Industry entitled, “Factors that...

Illinois Appeals Court Reinstates $10 Billion ‘Light’ Cigarettes Verdict

MOUNT VERNON, Ill. — (Mealey’s) A $10.1 billion consumer fraud verdict stemming from Philip Morris USA Inc.’s marketing of “light” cigarettes was reinstated April 29 by Illinois' Fifth District Appellate Court ( Sharon Price, et al. v. Philip Morris Inc. , No. 5-13-0017...

Federal Food, Drug, And Cosmetic Act Did Not Preclude Lanham Act Challenge That Asserted That Labeling, Marketing, And Advertising Was Misleading

On June 12, 2014, the United States Supreme Court decided the case of POM Wonderful LLC v. Coca-Cola Co., 189 L. Ed. 2d 141 (U.S. 2014) . POM Wonderful, LLC (POM) filed its initial action against Coca-Cola asserting that the labeling, marketing, and advertising for one of Coca-Cola’s juice blends...