Video: The 'Expectation Of Privacy' And Behavioral Marketing

The "expectation of privacy" is becoming an important issue in the field of behavioral advertising with bills being proposed to allow consumers to "opt-out" of website tracking, said Robert Wice, Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group. Wice spoke during the "Social Media Maze: Liability in Behavioral Advertising and Social Media" session during the NetDiligence® 2nd Annual Cyber Risk & Privacy Liability Forum, hosted by HB Litigation Conferences in Philadelphia on June 9, 2011.