By Troutman Sanders Tobacco Law Team
Often, the most significant impression a customer has of a company comes from the company's website. An attractive, well-organized and easy to use website is crucial in today's "click and buy" economy. A company's website also can represent a large investment, especially for a small manufacturer or retailer.
The process of creating a website, however, can be time-consuming and filled with unexpected hurdles. For a website development project to be a success, it is important to negotiate an agreement that clearly sets forth the parties' responsibilities and assumptions and addresses how to deal with problems as they arise. Below are a few common tips to help guide you through the website development process:
These are only some of the many issues that arise in negotiating a website development agreement. The keys to successful completion of a website development project is to draft specific contractual provisions that define the parties' responsibilities and that provide a process for raising and addressing issues as they occur.
Contributors: Dabney Carr and Robert Angle, Troutman Sanders Intellectual Property Practice Group
For questions and/or comments, please contact Bryan Haynes, Troutman Sanders Tobacco Law Team Co-Leader, at 804.697.1420 or by email.