A report that a number of privacy groups filed a
complaint with the FTC to investigate includes this quote "Internet ad
exchanges... are basically markets for eyeballs on the Web. Advertisers bid
against each other in real-time for the ability to direct a message at a single
Web surfer. The trades take 50 milliseconds to complete." The April 8, 2010 complaint was filed by the Center
for Digital Democracy, US PIRG, and the World Privacy Forum against Google,
Yahoo, PubMatic, TARGUSinfo, MediaMath, eXelate, Rubicon Project, AppNexus,
Rocket Fuel, and others. Among other allegations in the complaint is a
"massive and stealth data collection apparatus." How much privacy to we really
Privacy in Social Media
Seems like an interesting overlap
with my recent blog about the fact that the FTC is already dealing with EPIC's complaint that
Google's new Buzz significantly breached "consumers' expectations of privacy"
at the same time that Google acquired Social Media Optimization company
Aardvark. Since it is the job of the FTC to protect consumer privacy it will be
interesting to see how both of these disputes evolve.
Hearst Said to Be in Talks for
Web-Marketing Agency iCrossing
More interesting news is that Hearst might take over iCrossing. iCrossing is
one of the leading Search Engine Optimization (SEO) companies with a who's who
customer list including: Adobe, Bank of America, BMW, Epson, Fairmont Hotels,
Mary Kay, MasterCard, Office Depot, and Toyota. Hearst is:
"one of the nation's largest diversified media companies. Its major
interests include magazine, newspaper and business publishing, cable networks,
television and radio broadcasting, internet businesses, TV production and
distribution, newspaper features distribution and real estate."
So the addition of SEO power for
Hearst will make an interesting future for everyone. Not to mention the impact
on Social Media Optimization that Google and others possess we can expect the
FTC investigations to prove very interesting.
A report that a number of privacy groups filed a complaint with the FTC to investigate includes this