Google was the most valuable brand
name in the world for 4 years, and now Apple
has finally surpassed Google as the most valuable brand. Rounding
out the top 10 are very familar names:
9. China Mobile
Of course one reason for Apple's
value has been its great success in retail. No wonder J.C.
Penny hired Ron Johnson to be their new CEO (Johnson was Apple's senior
vice president of retail).
Since so much of the world is
dependent on eCommerce, including J.C. Penny, it will be
interesting to see how Apple and J.C. Penny fare. I wonder what
this portends for the future of eCommerce?
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