Video: The 'Expectation Of Privacy' And Behavioral Marketing

The "expectation of privacy" is becoming an important issue in the field of behavioral advertising with bills being proposed to allow consumers to "opt-out" of website tracking, said Robert Wice , Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group...

Beazley's Wice On Website Tracking And Behavioral Marketing

How do marketing companies use tracking technologies in web browsers to collect information on consumer buying habits? How does the perception of this practice vary? Robert Wice , Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group , discussed these emerging issues during...