Video: The 'Expectation Of Privacy' And Behavioral Marketing

The "expectation of privacy" is becoming an important issue in the field of behavioral advertising with bills being proposed to allow consumers to "opt-out" of website tracking, said Robert Wice , Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group...

The Expectation Of Privacy And Behavioral Marketing

By Robert Wice Underwriter, Beazley Group What is the expectation of privacy in behavioral marketing? Are companies being transparent about how they are collecting your information and then selling that information? The legal questions regarding history-sniffing, deep-packet inspection, and tracking...