Behavioral Marketing is an Important Component Of Social Media

By Robert Wice Underwriter, Beazley Group Behavioral marketing is an important part of the social media world because it is how the social media sites and other sites generate revenue. These companies are using web application tracking technologies that are built right into their users' browsers...

The Expectation Of Privacy And Behavioral Marketing

By Robert Wice Underwriter, Beazley Group What is the expectation of privacy in behavioral marketing? Are companies being transparent about how they are collecting your information and then selling that information? The legal questions regarding history-sniffing, deep-packet inspection, and tracking...