Social Media Perspectives for the Insurance Industry

On Thursday, March 19, 2009 a webinar was held covering social networking aspects for the insurance industry. Listed below is a wealth of information, many websites, contacts for the presenters and where to find their full presentations.

The thrust of the webinar focused on social networking being here and now and the importance of business, industry, and professionals taking advantage of this popular and useful marketing and advertising tool. Look at these stats.

Facebook:       150 million users worldwide.
Twitter:            1 billion Tweets; 3 million tweets a day.
YouTube:         70 million videos
Wikipedia:        75,000 contributors; 2.5 million articles in English
Blogosphere:    133 million blogs and 346 million reading; 900 posts in 24 hours
Yahoo IM:         248 million users
Mobile Phones: 600 million subscribers

Walt Podgurski, CLU, CES, Chairman & CEO, Insurance Broadcasting moderated this fine panel. Contact him at:

Insurance Broadcasting - Workplace Benefits Association - Insurance Media Association
9221 Ravenna Road, Suite #D8, Twinsburg, OH 44087
888.282.1765;  FAX: 330.425.8489; Direct: 330.425.8399
He encourages everyone to join the Social Media Study Group at Insurance Campus as a way to network and gain access to new ideas and information.

A 3-part video covering the webinar was posted to Insurance Campus. (See URL below.)

Insurance Campus.org will soon be the largest insurance networking site on the Internet. What distinguishes this model is the “user-generated” nature of the content. Members create their own profile, groups, posts, blogs, photos, videos, and more.
www.insurancecampus.org

InsuranceBroadcasting.Com is a next generation media organization facilitating the exchange of information between insurance industry professionals utilizing the improvements available from emerging technology to deliver meaningful information.
www.insurancebroadcasting.com

Insurance Newscast - A daily e-mail newsletter subscribed to by over 450,000 insurance professionals from over 40 countries.
www.insurancenewscast.com 

Insurance Media Association - The premier network for professionals engaged in insurance media. Over 600 current members practice the disciplines of corporate communication, employee/internal communication, marketing communication, public relations / external communication, media relations, community relations, public affairs, investor relations, government relations, advertising, branding and marketing.
www.insurancemedia.net

Insurance Webinars - Let us use the drawing power of our 450,000 newsletter subscribers and related media services to build an audience for your message delivered via the Internet.
www.insurancewebinars.com

Workplace Benefits Association - An organization of over 6,000 corporate and individual members engaged in the marketing of benefits that involve the relationship between an employer & their employees, a business & their customers, and an organization & their members.
www.workplacebenefits.org

Presenters

Pat Ryan’s presentation covered Web 2.0 Marketing describing the many areas of social media, such as PodCast, Search Engine Optimization and Search Engine Marketing, social bookmarking and micro blogging and application to business. Also included was a brief discussion of MySpace, Facebook, LinkedIn, ning, twitter, and others. Contact Pat at:

Pat Ryan
Manager, Marketing and Design Services, ISO
201 469 2405
pryan@iso.com
www.twitter.com/patryan34

Rick Morgan gave an overview of Twitter – not only its well known “fun” view, but it’s usefulness to business and business professionals.  See Rick’s Twitter site for folks he “follows” in the insurance industry.

Rick Morgan’s slides are also available at:
http://www.slideshare.net/rickjmiv/twitter-and-insurance-you-have-to-be-kidding.

Rick Morgan,
CEO, Rick Morgan Consulting
720.244.8945
rickjmiv@gmail.com
http://twitter.com/rickjmiv

Kristin Rielly is scheduled to give her presentation on email as a marketing tool at the next scheduled webinar in April. Due to an electronic “snafu” she was unable to log onto the webinar. Her contact information is included for those who may be interested in email as a marketing tool.

Kristin Rielly
Marketing Coordinator, Irwin Siegel Agency, Inc.
800.622.8272 ext 5206
kristin.rielly@siegelagency.com

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