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Features
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LexisNexis(R)MarketImpact(TM)

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LexisNexis(R)MarketImpact(TM)

Features

  • Automated metrics that are interactive and customizable, so you can isolate that particular competitive front or emerging issue
  • Identify the estimated number of viewers and the prominence of your company in a specific article
  • Measure whether the subject in an article is positive, negative or neutral
  • Measure the effectiveness of your reputation and branding efforts to identify high impact areas
  • Monitor your competition for opportunities to strengthen market share and increase ROI
  • Identify key journalists, influencers and publications to support your company and brands

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