National Institute for Trial Advocacy


Product Details

How to Do Your Own Focus Groups

How to Do Your Own Focus Groups

Written by leading jury consultant and best-selling trial advocacy author David Ball, this book shows you how to organize and direct your own focus groups, from deciding what kind of focus group best fits your case, to selecting the focus-jurors, to analyzing your conclusions.

The book is designed so that attorneys can easily start conducting their own focus groups and it also contains information about hiring trial consultants to run them for you. The procedures, advice, and warnings in How to Do Your Own Focus Groups are based on decades of research and experience by a wide variety of specialists.

The book shows you how to properly conduct focus groups, which in turn allow you to:

•  Identify the important issues and the probable range of juror reaction to them
•  Discover the reasons jurors are likely to lean either way on each issue
•  Provide new ideas for how to present the case
•  Identify which ideas are weak or harmful
•  Create themes, arguments, and analogies
•  Demonstrate which beliefs, attitudes, life experiences, and
•  Show how well the exhibits work and how to improve them

The book comes with a CD-ROM that includes sample schedules, letters, forms, and questionnaires that you can easily import and adapt to your focus group.


"Every trial lawyer should be using focus groups on their cases and David Ball shows us how to do it effectively."

-Ernie Teitell, Silver, Golub & Teitell, Stanford, CT

"David Ball's book is a good paint-by-the-numbers for the beginning trial lawyer and, most importantly, a needed text for the experienced practitioner who wants to push the envelope and squeeze the focus group deliberations for every possible ounce of information."

-Don C. Keenan, The Keenan Law Firm, Atlanta, GA

Table of Contents


$55 Add to Cart{"prodid" : "prod-US-NITA-FBA0695", "sku" : "sku-US-NITA-FBA0695", "pubstatus" : "132"}

Publisher: NITA

Format: ,Print Book

ISBN: 9781556816956

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