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November 2011 Issue 1 Welcome to Your Free E-Newsletter Hello, Hundreds of thousands of legal blogs have been launched in the last decade—with more being added every day. And as a legal blogger myself, I know it can sometimes be a struggle to set your blog apart from the crowd. It’s tough to come up with new article ideas, find your voice and engage your readers. But LexisNexis wants to help you set your blog apart from your competition—and we’re offering our assistance for FREE. Every two weeks we’ll send you this e-newsletter with blogging tips designed to help you generate new files and clients. In the coming months we’ll look at how to market your blog, build an audience, improve your articles’ search engine rankings and more. Are there topics you’d like to see covered? If so, I hope you’ll drop me a note at larry.bodine@lexisnexis.com. I’d value your feedback. And please feel free to forward this to your colleagues who might find it useful. (If you wish to unsubscribe, simply click on the link below.) Yours, Larry Bodine Editor in Chief Lawyers.comSM and martindale.com® 7 Tips to Increase Comments on Your Blog One of the advantages of blogging is that it allows you to interact with your readers. And the more engaged they feel, the more likely they are to return to your blog. Charlene Kingston offers some tips to help you get more comments for your blog posts. Virginia Bar Rules Lawyer Violated Advertising Rules with His Blog Blogging is a terrific way to showcase your legal expertise … but don’t make the same mistakes as one Virginia lawyer-blogger. 6 Steps to Focus Your Blog Content to Your Target Audience As the old saying goes, “If you build it, they will come.” But are you building blog content that attracts the right readers? Tara Hornor offers suggestions to focus your blog posts and help reach your target audience. In This Issue 7 Tips to Increase Comments on Your Blog Virginia Bar Rules Lawyer Violated Advertising Rules with His Blog 6 Steps to Focus Your Blog Content to Your Target Audience How Corporate Counsel Use Law Firm Websites How Corporate Counsel Use Law Firm Websites Corporate counsel now expect more specificity in attorney biographies to easily discern your firm from the competition. That includes granularity on the types of matters an attorney has handled, the outcome of those matters and even the attorney’s role in the matters. A recent survey of U.S. corporate counsel commissioned by LexisNexis reveals corporate counsel preferences and behaviors when browsing law firm websites. Download the white paper. This message is an advertisement or solicitation from LexisNexis, 9443 Springboro Pike, Miamisburg, OH 45342. If you do not wish to receive commercial email messages from LexisNexis, use this link to unsubscribe or manage your email preferences. Please DO NOT reply to this email. For customer support inquiries, please call 1-800-543-6862 or visit our Contact Us page. LexisNexis, martindale.com and the Knowledge Burst logo are registered trademarks, and Lawyers.com is a service mark of Reed Elsevier Properties Inc., used under license. LexisNexis Privacy and Security Statement | Copyright © 2011 LexisNexis. All rights reserved. 149975a