Encouraging comments, using Google Analytics™ … and more!
LexisNexis® | Best Practices in Lawyer Blogs
June 5, 2012 Issue 11
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Using Your Blog to Drive Business Leads

Your blog is an essential tool in marketing your practice and your law firm, says Jason Weingarten, LexisNexis® Website Marketing Solutions Product Manager. But it isn’t enough to simply have a blog. You must ensure it has visibility, looks polished and helps convert visitors into clients.
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How to Track Social Media Traffic with Google Analytics™

What do you know about your blog’s visitors? With the help of Google Analytics™ free tools, you can learn a lot about your readers, help them become more engaged with your site and ensure that the end results align with your blogging and business goals.
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6 Tips for Creating a Better Blog Post

Once you’ve finished writing an article, do you simply hit the “post” button? Not so fast! A few simple tweaks can dramatically improve the quality of your content.
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Everything Bad Is Good for Your Blog

There’s a lot of bad advice floating around the Internet. Have you taken it to heart when writing blog posts? Blogger Joey Strawn suggests that many writing don’ts may actually work to your blog’s advantage.
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In This Issue
19 Ways to Build Relationships with Blog Comments

Social media outlets—such as blogs, Facebook® and Twitter®—allow you to engage with your readers. But how do you encourage people to comment? Social media consultant Marcus Sheridan offers 19 tips to help connect with commenters.
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