Safer Communities - ADAM

On April 5th, 2011, a 12 year-old girl was reported missing from her home in Wisconsin. Law enforcement turned to the National Center for Missing and Exploited Children and they quickly distributed hundreds of posters of the child within a 15-mile radius of her last known location. Shortly after the poster’s release, the mother received specific information on her daughter’s whereabouts. They were reunited on April 16th.

How did NCMEC manage to share a poster of the missing child to so many locations on the very same day that the child was reported missing?

The answer is ADAM (Automated Delivery of Alerts on Missing Children.)

ADAM is a program developed by LexisNexis Risk Solutions associates and donated specifically to NCMEC. It helps distribute posters of missing and at-risk children across targeted areas quickly enough to be effective.

Since its launch in November 2000, ADAM has helped more than 142 children return to their families. It currently faxes about 120,000 missing child posters each month, supporting searches across the nation. In fact, using a sophisticated database of possible recipients, ADAM can distribute 1,500 posters to relevant agencies within an hour.

Today, over 2.6 million people, including police departments, news media, hospitals, schools, social services and private enterprises are participating in the LexisNexis ADAM program.

According to Avery Mann, a spokesperson for NCMEC, "ADAM enhances our photo distribution efforts by rapidly distributing images and information about missing children to targeted areas. The program is a key component of our recovery efforts."