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Press Release

Enclarity and Reltio Deliver Innovative Customer Master and Affiliation Management Solution 2/5/2014

Cloud-based customer master with pre-integrated data and services streamlines account based management for life sciences companies

Enclarity, a LexisNexis Company, and Reltio today announced real-time access to Enclarity’s Provider SelectFile® and ViewPoint databases within Reltio’s software as a service (SaaS) master data management (MDM) and affiliation management solutions for unrivaled depth, breadth and quality of health care professional (HCP), health care organization (HCO) and affiliations data.

Together, Enclarity and Reltio offer a complete cloud-based customer master and affiliation management solution for life sciences companies wanting to outsource the management of their customer data. The new customer master and affiliation management solution combines data and stewardship services from Enclarity with the innovative MDM and affiliation management applications from Reltio.

Reltio delivers real-time access to the world’s leading data and services providers of health care professional (HCP), health care organization (HCO) and affiliations data for health care and life sciences companies. Enclarity maintains one of the most comprehensive and current medical provider databases including professional information and affiliations. The real-time integration with Reltio enhances the power and business value of Reltio’s customer master and affiliation application to enhance sales and marketing efforts.

Reltio leverages big data infrastructure technologies and innovations in schema-free modeling, master data resolution and applicative search while incorporating enterprise data, third party and social data - with data stewardship services.

“Sales and marketing users are now able to gain a complete, real-time view of their customers and affiliations with information across enterprise applications and reference data from Enclarity inside the Reltio SaaS application,” said Manish Sood, Chief Executive Officer and Founder of Reltio. “Today’s data-driven business culture demands that sales and marketing users have direct access to complete and current customer data.”

“The combination of our data and Reltio’s SaaS applications allow for the identification and selection of physicians and health care providers at the front-end of the sales and marketing process,” said Warren Gouk, SVP, Health Care, LexisNexis. “This is an exciting prospect for our life science and health care customers whose business users now have customer and affiliation data available within their workflows and at their fingertips.”

About Reltio
Reltio Information Convergence applications allow business users to understand markets, drive revenue opportunities and reduce risk exposure through actionable, real-time and predictive insights by relating disparate datasets from multiple sources. Reltio provides a cloud-based intuitive, visual environment for business users to navigate data insights and curate, update and enrich their business data to continually improve enterprise information. For more information, visit www.reltio.com.

About Enclarity
Enclarity, a LexisNexis Company, solves health care’s provider information problem by compiling the largest, most accurate and current medical provider database. Nine of the 15 largest health insurance plans, four of the 10 largest preferred provider organizations, five of the top 15 pharmaceutical companies and the two largest medical device manufacturers count on Enclarity. Our solutions improve claims processing, provider directories, regulatory compliance and marketing optimization. For more information, visit www.enclarity.com.

Media Contact:
Mary Alice Johnson
ConnellyWorks
(571) 323-2585, ext. 2140
maryalice@connellyworks.com