Optimize your marketing investment by integrating your data, analytics and more

LexisNexis® DirectLink(SM) is a turnkey solution that integrates data, database management, creative, fulfillment, telemarketing and analytics. With LexisNexis® DirectLink(SM) there is no need to spend time constructing the multiple components of your own field marketing programs. LexisNexis® develops, manages and seamlessly integrates all components of prospecting and customer contact campaigns into a complete system customized to achieve your marketing and business objectives. It’s proven to increase your return on investment when acquiring, growing and retaining profitable customers for you as well as your agents and regional sales force.

LexisNexis® DirectLink(SM) supports a wide variety of options for segmentation. From individual customer and prospect data attribute selections to predictive models, LexisNexis® DirectLink(SM) can incorporate your specific objectives for targeting the right consumer or business with the right offer at the right time. This gives you the power to optimize responses and conversion—and increase your return on investment—in a much more cost-effective way than developing individual field-level programs.

Key Benefits:

  • Optimize responses and conversion to maximize the return on your marketing dollars
  • Target the right customers or prospects with more precise segmentation
  • Integrate mail, email and/or telemarketing communication packages
  • Access to key LexisNexis® segmentation and targeting tools based on more than 200 million consumers, 20 million business records, and numerous life events

Get it now: for more information about LexisNexis® DirectLink, please call 800.869.0751.

  • User-friendly access - Web-based design makes it easy to use from any desktop. Through a simple, step-by-step process, users choose the prospecting or customer contact campaigns that support their sales objectives.
  • Centralized control - Keep your corporate marketing and branding messages consistent as communication devices are controlled from at the corporate level.
  • Unparalleled Prospect Universe - Our family of data products provides the leading-edge coverage, depth and accuracy required to drive our powerful prospecting tools.
  • Focus on marketing strategies, not campaign execution - This full-service integrated turnkey solution eliminates many of your day-to-day concerns, allowing you to focus on improving results.
  • Improving retention rates and customer cross-sell and up-sell opportunities - Increase relevant communications to high-value customers with a high likelihood to leave, focus communications through increased brand building and keep your sales network in touch with customers.
  • Measure and monitor results through closed-loop marketing - LexisNexis® completes the cycle by providing response management and advanced OLAP reporting tools to identify and implement areas for improvement to continue to improve overall program results.

Get it now: for more information about LexisNexis® DirectLink, please call (800) 869 0751.


  1. LexisNexis® DirectLink(SM)

Contact Us

For more information about our solutions call 800.869.0751 or contact us online

The DirectLink services are not provided by “consumer reporting agencies,” as that term is defined in the Fair Credit Reporting Act (15 U.S.C. § 1681, et seq.) (“FCRA”) and do not constitute “consumer reports,” as that term is defined in the FCRA. Accordingly, the DirectLink service may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another purpose in connection with which a consumer report may be used under the FCRA.

Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.