Generate insurance leads, grow and retain customer relationships

LexisNexis DirectLink is the leading customer and prospecting campaign automation solution for your distributed sales force. Users access DirectLink through a Web-based interface, which allows them to easily create lists of prospects or customers and execute pre-approved marketing programs.

This closed loop marketing solution provides:

  • A turnkey database platform that can incorporate customer and acquisition data, database management, analytics and multi-channel creative.
  • A customizable, Web-based campaign interface.
  • Centralized control of campaign components, supporting adherence to corporate branding and messaging standards.
  • Real-time, online campaign order placement for distributed salespeople.
  • Multi-channel campaign execution.
  • Online response management, providing users an up-to-date view of responses as well as reporting on campaign effectiveness.
  • Agent, regional and corporate-level reporting.
  • Toll-free customer service for order processing and technical support.
  • A scalable solution to meet the needs of both small to midsize business and enterprise-level organizations.

Get it now: for more information about LexisNexis® DirectLink, please call 800.869.0751.

  • User-friendly access - Web-based design makes it easy to use from any desktop. Through a simple, step-by-step process, users choose the prospecting or customer contact campaigns that support their sales objectives.
  • Centralized control - Keep your corporate marketing and branding messages consistent as communication devices are controlled from at the corporate level.
  • Unparalleled Prospect Universe - Our family of data products provides the leading-edge coverage, depth and accuracy required to drive our powerful prospecting tools.
  • Focus on marketing strategies, not campaign execution - This full-service integrated turnkey solution eliminates many of your day-to-day concerns, allowing you to focus on improving results.
  • Improving retention rates and customer cross-sell and up-sell opportunities - Increase relevant communications to high-value customers with a high likelihood to leave, focus communications through increased brand building and keep your sales network in touch with customers.
  • Measure and monitor results through closed-loop marketing - LexisNexis® completes the cycle by providing response management and advanced OLAP reporting tools to identify and implement areas for improvement to continue to improve overall program results.

Get it now: for more information about LexisNexis® DirectLink, please call (800) 869 0751.


  1. LexisNexis® DirectLinkSM

Contact Us

For more information about our solutions call 800.869.0751 or contact us online

DirectLink does not constitute a "consumer report" as that term is defined in the federal Fair Credit Reporting Act, 15 USC 1681 et seq. (FCRA). Accordingly, DirectLink may not be used in whole or in part as a factor in determining eligibility for credit, insurance, employment or another permissible purpose under the FCRA.

Due to the nature of the origin of public record information, the public records and commercially available data sources used in reports may contain errors. Source data is sometimes reported or entered inaccurately, processed poorly or incorrectly, and is generally not free from defect. This product or service aggregates and reports data, as provided by the public records and commercially available data sources, and is not the source of the data, nor is it a comprehensive compilation of the data. Before relying on any data, it should be independently verified.