First published in 2004 and now in its fifth edition, Advertising and Marketing Law in Canada has become the "go-to" legal reference for advertising and marketing professionals. Each edition captures the latest changes to the law and discusses the pitfalls of recent advertising and marketing practices.
Written in plain language by an experienced and creative team of advertising lawyers, this comprehensive resource sets out the ground rules and practical issues of Canadian advertising law, and includes:
Highlights of the 5th Edition
Brenda Pritchard, B.A., J.D., has over 30 years experience practising exclusively in advertising and marketing law. Brenda's practice includes: advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertising Standards Canada hearings and defending against misleading advertising charges. Brenda is a prolific writer and speaker on advertising law in Canada and internationally, and is co-Vice Chair of the North America Regional Forum of the IBA, past Industry Group Leader for Manufacturing, Sales and Distribution, past leader of the firm's Advertising, Marketing and Regulatory Law group for 10 years and member of the ABA, CCTFA and AdLaw International. Consistently named one of Canada's 500 leading lawyers by Lexpert, recognized by Martindale-Hubbell, Best Lawyers and first named Lawyer of The Year for Advertising Law (Toronto) in 2010 by Best Lawyers, she is the most frequently recommended advertising and marketing lawyer in Canada.
Susan Vogt, B.A., J.D., is a partner in the Gowlings' Toronto office and co-leader of Gowlings' Advertising, Marketing and Regulatory Affairs Practice Group. Susan has over 25 years of experience in advertising and marketing law, and is listed in the Best Lawyer in Canada Guide as well as the Lexpert and Martindale-Hubbell directories as a leading lawyer in this field. Susan practises exclusively in the areas of advertising and marketing law and trade-mark prosecution with an emphasis on the automotive, packaged goods and pharmaceutical sectors. Fluently bilingual, Susan practises in both English and French. Her practice focuses on packaging, print and broadcast ads (in English and French), social media and privacy issues, contests and promotions, food and drug regulatory issues, comparative advertising disputes, sponsorship agreements, trade-mark and copyright licences, and trade disputes before Advertising Standards Canada. A frequent speaker at advertising industry conferences, Susan has written dozens of columns on marketing law as a regular contributor to Strategy magazine.
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