Attracting & Maintaining the Growing Gen Y Customer Base 8-2014 (08/21/2014-08/21/2014)

Attracting & Maintaining the Growing Gen Y Customer Base 8-2014

Seats Available: 4997

  • Class: Attracting & Maintaining the Growing Gen Y Customer Base 8-2014 (08/21/2014-08/21/2014)
  • Date: 08/21/2014
  • Time: 12:00pm EST- 1:30pm EST
  • Class Type: Virtual Training (Alternate)
  • Registration End: 08/20/2014

Description

Gen Y and Millennial customers want banking services with innovative products, mobile technology, social media communication, and instant answers. Are you prepared to answer the call? 
Background 
Gen Y and Millennial customers are rapidly inheriting your deposit base, yet this generation does not and will not bank like their parents and grandparents. They think extremely outside the box and want rapid and instant technology to conduct financial transactions and to communicate with their FI. It is critically important to not only have, but plan on changing your bank's products, services and technology to attract, maintain, and grow these new generational relationships. If your institution is not prepared, your deposit base and customer base may literally vanish. The next generation banking customer is looking for banking services but with innovative products, mobile technology, social media communication, instant answers and a refocused branch when needed.
 
Agenda 
• Identify the Gen Y and Millennial customer
• Select which banking services and products the Gen Y and Millennial customer needs
• Evaluate technologies applicable to your Gen Y and Millennial customers
• Market to your Gen Y and Millennial customers
• Manage and Grow your Gen Y and Millennial customers
• Work with bank employees that are part of Gen Y and Millennial generational
• Form a solid Gen Y and Millennial customer strategy
 
Benefits 
Participate so you can:
• Recognize what a successful Gen Y and Millennial Strategy can mean in maintaining and even growing your customer base
• Understand and learn new ways to market and meet the Gen Y and Millennials where they are
• Identify the critical technologies, products and services that the Gen Y and Millennials require to do banking with your FI
• Recognize social media’s role as a key communication medium in working with the Gen Y and Millennials
 
Who Should Attend 
• CEOs and Presidents
• Marketing Executives
• Retail and Branch Executives
 
Price: $299.00

Class Information

    Location: Your office or conference room
    Prerequisites: 1-2 years of banking experience
    Speaker: Terrie Cloud
    Course Level: Intermediate
    Duration: 90 minutes
    CPE Credits: 1.0 Credit hour

Prerequisites