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Missed Media Opportunity: The Presidential Debates Failed to Sway Millennials
Posted on 11-21-2016 by Megan Burnside

This post was guest written by Brandon Teeple, a junior at Wright State University. The Millennial Generation, those who are born between the early 1980s and early 2000s, have recently become the largest generation in the U.S. They range anywhere from recent high school or college graduates to critical... Read More

Unraveling the Results: What Media Monitoring Reveals Post-Election 2016
Posted on 11-18-2016 by Megan Burnside

The case could certainly be made that no other presidential race in memory or potentially history has received so much media attention—and, let’s face it, felt so much like a reality TV show—as this one. Now that the election is one for the record books, let’s take a look at how... Read More

Is Social Media Hinting at Who May Win the Presidential Election?
Posted on 11-07-2016 by Megan Burnside

The race is tight, so coloring in the electoral map has proven to be an arduous task. Media monitoring and social media analysis may help to color in some of those states by providing a glimpse into voter sentiment and enthusiasm that polls might not capture. Take a look at a guest blog post brought... Read More

Has the Presidential Campaign Turned Into a Research Assignment?
Posted on 10-14-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The battle between who is telling the truth, who is twisting the truth, and who is flat out lying during this Presidential election seems to have become more heated than ever. In both presidential debates we’ve... Read More

Candidates Are Missing the Opportunity to Inspire Millennials
Posted on 10-05-2016 by Megan Burnside

This post was guest written by Brandon Teeple, a junior at Wright State University. What topics do you care about? Is it ever-increasing national budget? Or is it, perhaps, protecting gun rights? Each generation has a particular set of issues that are important to them, based on what stage of life... Read More